Serofero

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Privacy Policy

6 mins read

Last Updated: November 3, 2026

This Privacy Policy applies to the website serofero.com, its subdomains, and the Serofero mobile application (Android/iOS) (collectively referred to as the “Platform”). The Platform is operated by Serofero (“we,” “us,” or “our”).

We are committed to processing your personal data lawfully and transparently in accordance with the Individual Privacy Act, 2075 (2018) of Nepal and the Electronic Transactions Act, 2063 (2008) . Please read this policy carefully before using the Platform.

1. Information We Collect

a. Information You Provide Voluntarily

  • Account Data: When you register, we collect your name, email address, and profile picture (if you log in via Google or social media).
  • User Content: Comments, news tips, feedback, or support requests you submit through the Platform.
  • Communications: Messages you send us via email or contact forms.

b. Information Collected Automatically

  • Usage Data: Pages viewed, articles read, time spent, clicks, referring pages, and search terms used on the Platform.
  • Device and Connection Data: IP address, browser type, operating system, device identifiers, app version, and language settings.
  • Approximate Location: We derive your country/region from your IP address to provide localized content. We do not collect precise GPS location unless you explicitly grant permission for a specific feature.
  • Cookies and Similar Technologies: See Section 5 for details.

c. Information from Third Parties

  • Authentication Providers: If you choose social login, we receive basic profile information from that provider.
  • Analytics and Advertising Partners: As described in Section 4.

2. How We Use Your Information

We use your information for the following purposes:

  • To operate the Platform and deliver news content.
  • To create and secure your account and authenticate your identity.
  • To send you push notifications and breaking news alerts (you can opt out at any time).
  • To respond to your inquiries and feedback.
  • To analyze usage patterns and improve our content and services.
  • To display advertising (including personalized ads where permitted by law).
  • To detect, prevent, and investigate fraud, abuse, and security incidents.
  • To comply with legal obligations.

3. Legal Basis for Processing

We process personal data based on:

  • Your Consent: For example, when you subscribe to notifications or agree to personalized advertising.
  • Contractual Necessity: To provide services you have requested (e.g., account creation).
  • Legitimate Interests: To operate and improve our journalism, provided your rights are not overridden.
  • Legal Obligation: Where required by Nepali law.

4. Advertising and Analytics (Google AdSense Disclosure)

We use third-party services, including Google AdSense, to serve and measure advertising. This section is required by Google’s AdSense policy .

Google AdSense and Cookies

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites on the internet.
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
  • You may opt out of personalized advertising by visiting Google Ads Settings (https://adssettings.google.com). Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info .

Analytics

We use Google Analytics (and possibly Firebase) to measure audience behavior and app performance. These tools may set their own cookies. You can learn more by reviewing Google’s Privacy Policy.

Consent for Cookies

Where required by law, we obtain your consent before placing non-essential cookies (such as advertising or analytics cookies) through a consent banner. You can change your cookie preferences at any time through your browser settings.

5. Cookies and Similar Technologies

We use the following types of cookies:

  • Strictly Necessary: To keep you signed in and remember your preferences (e.g., language, theme).
  • Analytics: To understand how users interact with the Platform.
  • Advertising: To deliver relevant ads and measure their effectiveness.

You can control or delete cookies through your browser settings. Blocking some cookies may affect the functionality of the Platform.

6. How We Share Information

We do not sell your personal data. We share information only in the following circumstances:

  • Service Providers: With hosting providers, analytics services, and advertising partners (including Google AdSense) who process data on our behalf under contractual obligations.
  • Legal Requirements: When required by a valid legal process under Nepali law, or to protect the rights, safety, and property of Serofero, our readers, or the public.
  • Business Transfers: In connection with a merger, acquisition, or reorganization, with notice to you.

7. Data Retention

We retain account data for as long as your account remains active. Aggregated or de-identified data (which cannot be linked to you) may be retained longer for analytics purposes. You may request deletion of your account at any time by contacting us.

8. Security

We implement reasonable technical and organizational measures—including encryption in transit, access controls, and secure infrastructure—to protect your personal data against unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Under Nepal’s privacy framework, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Request Deletion of your data (subject to legal retention requirements).
  • Withdraw Consent where processing is based on consent (e.g., marketing notifications).
  • Object to certain processing activities.

To exercise these rights, please contact us at [email protected].

10. Children’s Privacy

The Platform is not intended for children under 18 years of age . We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

11. International Users

If you access the Platform from outside Nepal, please be aware that your information may be transferred to and processed in Nepal, where data protection laws may differ from those in your jurisdiction. By using the Platform, you consent to this transfer.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision. Continued use of the Platform after changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Serofero
Email: [email protected]
Website: https://serofero.com